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my blog about.... Hats 17 August 2009 2009 Philadelphia Philpot HAT SURVEY by Josephine Watts - Leapfrog Research Thank you to all my clients for taking the time to do my hat survey. The results are fabulous! Many thanks to Josephine Watts from Leapfrog Research for a very informative survey that will help my business now and in future planning. 92% of my clients are HIGHLY SATISFIED with my service. 86% of Customers are HIGHLY SATISFIED with the quality of my hats Over 90% of my clients said coming to my studio is a great experience. 100% of clients are likely to recommend the services indicating a highly successful millinery business. The quality of my hats rate highly compared to other retailers. MY CLIENTS LOVE: MY GREAT ENERGY, PASSION AND ENTHUSIASM. MY SERVICE: UNIQUE, PROFESSIONAL YET HUMAN MY CREATIVE/STYLE: INDIVIDUALITY, QUALITY, CREATIVELY INSPIRING (WOW ! Thank you!) About my clients: 78% of my clients feel elegant and stylish when wearing my hats Over 50% of my wonderful clients go the Horse Racing Carnivals - mainly 18-34 year olds - Melbourne Cup and Sydney's Spring Racing Carnival are the most popular. 32% wear hats to weddings and special occasions - favoured by the 35 + age group Most of my hat clients are VERY fashion conscious describing their personal style as "stylish and elegant" - the headpiece clients describe themselves the same but also "feminine and soft" 70% of my clients like to have some designer pieces - unique clothing is important to them. 71% read Vogue Magazine and 27% read Marie Claire ! Thank you again to everyone who participated in my survey. Sweet regards Wendi
Fascinators 22 August 09 I recently received this email from a delightful, long time client "Dear Wendi, Again, many thanks for my gorgeous headpiece, I will wear it with pride at my daughter's wedding. I've recommended you to a friend who wants a "fascinator" and I squealed when she said the "f " word ...as you know, most of them are not fascinating!. She needs educating! What amazes me is they range from a bit of fluff on a comb from the $2 shop to a huge concoction of feathers. The sad thing is that a cheap fascinator does absolutely nothing for the woman who is wearing it. They are usually worn upside down or on the back of the head and do nothing to frame the face or enhance the style of the beautiful woman wearing it. ....much love Susan R - G ." Bowral NSW Thank you Susan! In my 18 years of making hats, the word fascinator was never used until a few years ago. I don't use the word, but for the purpose of this article I will. Fascinators (Susan's words!) don't really do much at all - they are not an alternative to a small stylish hat or a fabulous, elegant large brimmed hat. Most fascinators are glued together and won't last long compared to a hat that has been made especially for you by a reputable milliner, to match your outfit, your shape and your style. A well made hat can last you for years and can be re-styled every year with a different trim. Why not have a unique hat made?
Fascinators are sooooo 2 seasons ago! Wendi
Spring Fashion Trends 2009/10 1 October 2009 by Isabelle Guaran Full, feminine skirts, explosions of feathers and architectural shoulders are just a few of the exciting trends this Spring. Remember, the races are a chance to really let your inner child play dress-ups – experiment with colours, patterns and textures, like combining pink and royal blue or even hot pink and orange. Millinery
is experiencing a renaissance, from the Paris Haute Couture shows to the
current 2010 Ready to Wear Collections, designers seem to feel that no
outfit is complete without a gorgeous hat. Of
course, how better to make a statement than with one of Philadelphia
Philpot’s creations atop your head? When
you start thinking about your outfit for race day, don’t forget that the
hat is what catches people’s eye. People will always look at what’s on
your head before they look at what’s just beneath it. “Fashion
fades, only style remains the same.” Coco
Chanel Philadelphia
Philpot is offering a styling service
for the first time this season – so if you need someone to discuss your
sartorial vision with, she’s your woman!......Happy punting!
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Elegant red felt hat made for Lisa Wellings for the Autumn Carnival
Andrew Gough & Isabelle Guaran in the finals of Fashions on the Field at Randwick Races. Isabelle is wearing a stylish & elegant Moss and Spy outfit topped with a Philpot hat.
An alternative to a headpiece is a small hat that can be re-styled many times
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Philadelphia Philpot Millinery Sydney studio open every day by appointment 21
Wortley Street, Balmain NSW 2041, Australia |
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