Philadelphia Philpot

my news about.... Hats

18 Philpot Hats starred in Home & Away!

Wed 15th September at 7pm on Channel 7,

my hats starred in a special race day episode. It was wonderful working with Shelley the stylist, as she chose the best and brightest hats. Special guest Fifi Box made an appearance on the show wearing this favourite hat of mine.

Dates for The Sydney Spring Racing Carnival

Rosehill Racecourse

September 11 Mad about the Hat Day

with Fashions on the Field

September 18 Epsom Day

October 9 De Bortoli Day

Royal Randwick

September 25 Yellow Glen Ladies Day

October 2 Epsom Day

with Fashions on the Field

October 16 City Tattersall's Day

Melbourne Cup

Tues November 2nd

See you out at the races!

Fascinators September 09

I recently received this email from a delightful, long time client

"Dear Wendi,

Again, many thanks for my gorgeous headpiece, I will wear it with pride at my daughter's wedding. I've recommended you to a friend who wants a "fascinator" and I squealed when she said the "f " word ...as you know, most of them are not fascinating!. She needs educating!

What amazes me is they range from a bit of fluff on a comb from the $2 shop to a huge concoction of feathers.

The sad thing is that a cheap fascinator does absolutely nothing for the woman who is wearing it. They are usually worn upside down or on the back of the head and do nothing to frame the face or enhance the style of the beautiful woman wearing it.

....much love Susan R - G ." Bowral NSW

Thank you Susan! In my 18 years of making hats, the word fascinator was never used until a few years ago. I don't use the word, but for the purpose of this article I will.

Fascinators (Susan's words!) don't really do much at all - they are not an alternative to a small stylish hat or a fabulous, elegant large brimmed hat. Most fascinators are glued together and won't last long compared to a hat that has been made especially for you by a reputable milliner, to match your outfit, your shape and your style.

A well made hat can last you for years and can be re-styled every year with a different trim. Why not have a unique hat made?

click here to see my hats>

Fascinators are sooooo 2 seasons ago!......Wendi

"Warmest thanks wonderful Wendi for my exotically, gorgeous and enchantingly whimsical headpiece…I love it dear lady!" Susan Louden – O’Connel NSW

Spring fashion trends

Blush, Nude and Navy

seem to be some of the

colours coming through

this Spring. The romantic

theme is big, using your

beautiful, natural curves

as a canvas. Florals and

feminine soft fabrics

are a must

10 Hat & Styling Tips for the Racing Season
1. For the Spring Carnival we wear straw hats - not felt please!
2. Wear the hat towards the front of your head and slightly tilted. It's more alluring - MEN too!
3. Keep the hat on all day...it is part of your whole look.
4. Elegance is the key when dressing for the races. Wear appropriate attire - Please don't wear your nightclub dresses!.
5. Strappy little dresses may not be great if the weather changes....take a shawl
6. Your hat, your shoes and your handbag should match or compliment each other.
7. Wear comfortable shoes - it's a long, fun day and you don't want shoes that hurt your feet....and please paint your toe nails if you are wearing open toe shoes!
8. Please don't walk around with your shoes and your hat in your hand!...It's not a good look girls
9. Make sure your handbag is big enough to hold your race book, your sunglasses and your make up....an emergency supply of bobby pins, safety pins and foot petals.
10. Have something to eat before you start on the Champagne!

Have fun out at the racetrack !
If you would like to be styled from top to toe for fashions on the Field, please call me and make an appointment
0411 22 82 32

August 2009

2009 Philadelphia Philpot HAT SURVEY

by Josephine Watts - Leapfrog Research

Thank you to all my clients for taking the time to do my hat survey. The results are fabulous! Many thanks to Josephine Watts from Leapfrog Research for a very informative survey that will help my business now and in future planning.

92% of my clients are HIGHLY SATISFIED with my service.

86% of Customers are HIGHLY SATISFIED with the quality of my hats

Over 90% of my clients said coming to my studio is a great experience.

100% of clients are likely to recommend the services indicating a highly successful millinery business.

The quality of my hats rate highly compared to other retailers.

MY CLIENTS LOVE: MY GREAT ENERGY, PASSION AND ENTHUSIASM.

MY SERVICE: UNIQUE, PROFESSIONAL YET HUMAN

MY CREATIVE/STYLE: INDIVIDUALITY, QUALITY, CREATIVELY INSPIRING (WOW! Thank you!)

About my clients:

78% of my clients feel elegant and stylish when wearing my hats.

Over 50% of my wonderful clients go the Horse Racing Carnivals - mainly 18-34 year olds - Melbourne Cup and Sydney's Spring Racing Carnival are the most popular.

32% wear hats to weddings and special occasions - favoured by the 35 + age group.

Most of my hat clients are VERY fashion conscious describing their personal style as "stylish and elegant" - the headpiece clients describe themselves the same but also "feminine and soft"

70% of my clients like to have some designer pieces - unique clothing is important to them.

71% read Vogue Magazine and 27% read Marie Claire !

Thank you again to everyone who participated in my survey. Sweet regards Wendi

Philadelphia Philpot Millinery

Sydney studio open every day by appointment

21 Wortley Street, Balmain NSW 2041, Australia
+61 (0)2 9810 1126 | +61 (0)411 228 232 | click here to email